We are building a SaaS system that solves this problem:
Eight of ten new products fail.


Obo helps product teams validate product plans prior to committing engineering resources, reducing the risk of failure. We analytically manage the “feature funnel” from hundreds of raw ideas to the refined and validated set that makes it into the product plan.

The system includes a rich historical repository, objective-based feature categorization, on-demand market and product research surveys, and a sophisticated “what if” release planning optimization engine. All wrapped in a collaboration layer, so all members of the product team can see and participate in the process. Stay tuned for our beta this summer.