You want your products to make it

We do, too

We founded Obo to address the problem of high product failure rates. After conducting research with over 2000 companies, we discovered that up to 80% of new products fail, primarily due to three key issues:

1. Insufficient  market input
2. Ad hoc methodologies
3. Poor product collaboration & communication

Enter Obo. We built the Obo Product Suite to address the key issues that product teams face as they strive to deliver successful products.

With Obo, you validate your product plans with both internal stakeholders and the market, leverage best practices throughout your product process, and collaborate and share all product information across the entire product team — product managers, executives, engineers, sales, marketing, and business operations. 

What's in our name?

An obo is a stone heap, used as a wayfinding guide, altar, or shrine in Tibetan and Mongolian folk-religious practice. Most obos mark safe routes through high mountain passes, where terrain and conditions are often treacherous. The Obo Product Suite guides, shows the way, and marks a clear path to market-first product success.

Source: World Digital Library

How is Obo different?

The Obo Product Suite delivers the only market-first approach to the product process. Obo provides:

Fast, focused integrated market research to guide product decisions with high-quality, statistically valid input

A dynamic, data-driven feature prioritization engine that enables sophisticated real-time “what if” release scenario modeling
Contextual collaboration across the entire product team

A comprehensive, searchable system of record that lets you capture and track all product information from idea to impact

Our leadership team

We are passionate product people. We love great products. We strive to create great products.
We want to help you create great products. We are Obo.

Pete Sinclair


Dale Sakai


John Garrish


Julie Gibbs


Jackie Holen

Product Marketing

Sundar Raj


Join our team

Are you passionate about products? Do you love to build rock-solid apps that solve real-world problems? Join us at Obo.

Our values


We are passionate product people.


We look out for each other and for our customers.

Data > opinions

We believe facts matter.


We achieve more together than we can alone.


We build the best products in the market.


We experiment and try new things.

$ B+
faster market
guided by


60 minutes to a better
product plan

14-day trial

Make better product planning decisions in less than an hour. Obo’s 14-day product trial includes a step-by-step checklist designed to help you see value fast. Prioritize features, set and rate against objectives, compare scenarios, and validate opinion with fact. We offer a limited number of free trials each month, so request yours now. It’s all you need to put your best product forward.TM