You want your products to make it
We do, too
We founded Obo to address the problem of high product failure rates. After conducting research with over 2000 companies, we discovered that up to 80% of new products fail, primarily due to three key issues:
1. Insufficient market input
2. Ad hoc methodologies
3. Poor product collaboration & communication
Enter Obo. We built the Obo Product Suite to address the key issues that product teams face as they strive to deliver successful products.
With Obo, you validate your product plans with both internal stakeholders and the market, leverage best practices throughout your product process, and collaborate and share all product information across the entire product team — product managers, executives, engineers, sales, marketing, and business operations.
What's in our name?
An obo is a stone heap, used as a wayfinding guide, altar, or shrine in Tibetan and Mongolian folk-religious practice. Most obos mark safe routes through high mountain passes, where terrain and conditions are often treacherous. The Obo Product Suite guides, shows the way, and marks a clear path to market-first product success.
Source: World Digital Library
How is Obo different?
The Obo Product Suite delivers the only market-first approach to the product process. Obo provides:
Fast, focused integrated market research to guide product decisions with high-quality, statistically valid input
A comprehensive, searchable system of record that lets you capture and track all product information from idea to impact
Our leadership team
We are passionate product people. We love great products. We strive to create great products.
We want to help you create great products. We are Obo.
Join our team
Are you passionate about products? Do you love to build rock-solid apps that solve real-world problems? Join us at Obo.
We are passionate product people.
We look out for each other and for our customers.
Data > opinions
We believe facts matter.
We achieve more together than we can alone.
We build the best products in the market.
We experiment and try new things.