Stepping Stones: The product blog by Obo

5 min read

Mixed Signals? Market Signals that Matter

By Jackie Holen on Mar 13, 2020 11:46:57 AM

Before a product launch, you make countless, critical decisions, each of which can bring you closer to – or further from – market success. It's easy to get overwhelmed, so respond to the market signals that matter most.

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5 min read

Are Idea Portals a Bad Idea?

By Jackie Holen on Feb 3, 2020 6:13:00 PM

In theory, idea portals are great. Your customers (and others) can enter and vote on ideas for your products, and voilà—you’re customer-centric! What could possibly go wrong?

If you’re not careful, your idea portal will miss the mark and steer your product roadmap off track.

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3 min read

Product validation to put our best product forward

By Jackie Holen on Jan 23, 2019 7:33:56 AM

The beta data is in! We recently ran Obo’s beta program with a range of tech companies for the sake of our own product validation. We needed data to prove that the Obo product decision system helps product teams to manage their Feature Funnel™, validate assumptions with data, prioritize features, and model “what if” product plan scenarios.

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