Stepping Stones: The product blog by Obo

5 min read

Mixed Signals? Market Signals that Matter

By Jackie Holen on Mar 13, 2020 11:46:57 AM

Before a product launch, you make countless, critical decisions, each of which can bring you closer to – or further from – market success. It's easy to get overwhelmed, so respond to the market signals that matter most.

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3 min read

More buy-in, fewer meetings with Obo

By Jackie Holen on May 8, 2019 4:52:02 PM

Product leaders: Ever been stuck in endless meetings trying to get your stakeholders to agree on priorities and feature ideas? It’s not our idea of fun either. We built stakeholder surveys in Obo so you can get more buy-in and more input with far fewer meetings.

Our customers love that they can use stakeholder surveys to quickly get input and buy-in to business and product priorities, feature value, and cost estimates -- all without long, contentious meetings. Your stakeholders will thank you, too.

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2 min read

We love user feedback -- see what’s changed in Obo!

By Jackie Holen on Apr 18, 2019 12:42:22 PM

Here at Obo, we’re all about product success. Since our beta launch, we’ve been gathering feedback from our users. We also use Obo ourselves, and we don’t hold back our opinions. As a result, we’re introducing some exciting changes starting this week.

Topics: Obo
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3 min read

60 minutes to a better plan with Obo

By Jackie Holen on Jan 23, 2019 12:45:06 PM

What can you do to improve your product plan in just 60 minutes? A lot, actually. Plus, you’ll learn some great “pro tips” along the way.

Topics: Obo Strategy
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