Stepping Stones: The product blog by Obo

4 min read

Tips for Saying No When Something's Gotta Go

By Jackie Holen on Apr 17, 2020 1:33:24 PM

Product managers have to say no—a lot! When there are more must-haves, great ideas, and defect fixes than can possibly be done, something’s gotta go. Follow these 5 tips to make it a lot easier to say no, and maybe even say yes more often.

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5 min read

Mixed Signals? Market Signals that Matter

By Jackie Holen on Mar 13, 2020 11:46:57 AM

Before a product launch, you make countless, critical decisions, each of which can bring you closer to – or further from – market success. It's easy to get overwhelmed, so respond to the market signals that matter most.

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3 min read

Bridge short- and long-term planning

By Jackie Holen on Aug 1, 2019 6:27:51 PM

Product managers must constantly navigate the gap between planning for longer-term business strategy while planning for shorter-term sprints—without falling into the abyss between them. It's not easy!

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6 min read

5 steps to sell your product plan to your stakeholders

By Jackie Holen on May 31, 2019 11:29:01 AM

Getting agreement on your product plans can be an uphill, bloody battle. As a product manager, you’re likely more immersed in your product and have the closest thing to a 360-degree view than nearly anyone else in your company. You know your customers. You know the market and what’s needed to sell and support your product. You know what engineering can, wants, and needs to do to keep things running. But you need stakeholder buy in, and, sometimes, formal approval.

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