Stepping Stones: The product blog by Obo

7 min read

Lies, damned lies, and the 4 levels of validation

By Julie Gibbs on May 21, 2019 5:19:46 PM

Dante’s Inferno has nine circles of Hell. Fortunately, product teams don’t have to navigate them all to address their planning challenges without getting burned. The main goal of product planning is to identify and prioritize candidate features most likely to succeed in the market given resource and time constraints. How do you know what’s most likely to succeed? Validation.

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3 min read

More buy-in, fewer meetings with Obo

By Jackie Holen on May 8, 2019 4:52:02 PM

Product leaders: Ever been stuck in endless meetings trying to get your stakeholders to agree on priorities and feature ideas? It’s not our idea of fun either. We built stakeholder surveys in Obo so you can get more buy-in and more input with far fewer meetings.

Our customers love that they can use stakeholder surveys to quickly get input and buy-in to business and product priorities, feature value, and cost estimates -- all without long, contentious meetings. Your stakeholders will thank you, too.

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3 min read

Having a product plan isn't enough

By Obo on Apr 8, 2019 9:26:26 AM

Lou Hayes, Jr. is not a software guy. He’s a self-described “Police Officer/Detective/Sergeant for a suburban Chicago police department” whose assignments include: Patrol, Field Training Officer, Criminal Investigations, Firearms & Tactics Training Unit, Crisis Intervention Team, and Tactical (SWAT + medical). Yeah, he’s impressive.

In the world of software and technology, we of course think we are the center of the universe. Spoiler alert - we’re not. I’ve followed Lou for years on Twitter because his world is so different from mine, and his insights always make me think. More often than not, they seem super applicable to tech.

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3 min read

3 things you must do before your next product release

By Jackie Holen on Apr 3, 2019 9:00:00 AM

You might think planning is the first part of getting ready for your next major release, but there are three important activities you need to complete before you start planning. Skip them and you risk building new features nobody wants or uses.

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