Stepping Stones: The product blog by Obo

5 min read

Mixed Signals? Market Signals that Matter

By Jackie Holen on Mar 13, 2020 11:46:57 AM

Before a product launch, you make countless, critical decisions, each of which can bring you closer to – or further from – market success. It's easy to get overwhelmed, so respond to the market signals that matter most.

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5 min read

Are Idea Portals a Bad Idea?

By Jackie Holen on Feb 3, 2020 6:13:00 PM

In theory, idea portals are great. Your customers (and others) can enter and vote on ideas for your products, and voilà—you’re customer-centric! What could possibly go wrong?

If you’re not careful, your idea portal will miss the mark and steer your product roadmap off track.

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3 min read

Bridge short- and long-term planning

By Jackie Holen on Aug 1, 2019 6:27:51 PM

Product managers must constantly navigate the gap between planning for longer-term business strategy while planning for shorter-term sprints—without falling into the abyss between them. It's not easy!

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4 min read

Validate for product success

By Jackie Holen on Jun 19, 2019 1:50:24 PM

No one likes the idea of pouring precious time and effort into creating a product or product functionality that bombs in market.

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