Obo Priority

Tough Trade-Offs Call For Clear Priorities

When you have lots of stakeholders - from customers to internal teams - you need to resolve conflicting priorities with actionable data, not more meetings. Use Obo Priority to get easy-to-compare input from stakeholders and customers on their preferences. Push priority data to Jira to share with the team.

Product Teams have to resolve conflicting priorities from customers, but also from Engineering, Sales, Execs, Partners—the list goes on. You make tough trade-offs all the time, but you also have to build stakeholder buy-in to get the support you need. Managing the drama can be harder than managing the product.

Obo Priority™ helps you resolve conflicting priorities while making a powerful case for your decisions. Gather rich market data without having to be a market research expert. Build buy-in and support with fast feedback from stakeholders—not more meetings. With just a few clicks, run pre-built, patent-pending Obo Value Surveys™ to gather everyone’s input on priorities. Compare points of view and use the combined Obo Value™ to guide your priorities. Then share results so everyone understands what matters most and why. That's built-in buy-in.

Use It To...

Avoid Surprises

Know what your stakeholders are thinking before your next planning meeting

Look Like an Expert

Automated survey creation & analysis. It's your personal market research department

Get the Best Outcome

Weight Stakeholder responses based on their expertise

Back It With Data

Share the results with your team so they know the why behind the what

Fast & Easy To Use

Connect with Jira & spreadsheets. Launch surveys in minutes – it’s that easy

Obo Priority in a Minute

Obo Priority FAQs

Why do I need Obo Priority?

Obo Priority helps you resolve conflicting priorities while making a powerful case for your decisions. Gather rich market data without having to be a market research expert. Build buy-in and support with fast feedback from stakeholders—not more meetings. With just a few clicks, run pre-built, patent-pending Obo Value Surveys to gather everyone’s input on priorities. Compare points of view and use the combined Obo Value to guide your priorities. Then share results so everyone understands what matters most and why. That's built-in buy-in.

How do I get my list into Obo Priority?

All you need to get started is a list of the items you want to prioritize, and a list of the folks you want to get feedback from.

There are multiple ways to get your data into Obo Priority:

You can import your list from Jira
You can import your list from a spreadsheet
You can manually create the list by adding your items one at a time
You can cut and paste multiple items at the same time. Select the name field of the first blank item, then paste either a list of names, or two columns where the first item is the name, and the second is the description. Priority will create the entire list from this single paste

Or any combination of the above. Priority will append new items to the list as they are added.

What's different about Obo Value Surveys?

Obo Value Surveys are pre-built surveys that combine several statistical techniques, which is why they’re patent-pending. You use them with just a few clicks: pick your audiences, get a link, and send it via email, Slack, text, carrier pigeon, etc.

People take the surveys on any device.

Obo presents results for easy side-by-side comparison and calculates consolidated value scores that are easy to understand and use. Obo manages the entire survey process, including tabulating and presenting the results. And the surveys are fun and easy to take. Here’s a quick vid:

Can I use Obo Priority with other planning tools?

Sure! Obo Priority is for team leads who want to get fast feedback on priorities from stakeholders and customers. You can use it with any planning tool.

Just import the items you want feedback on through a CSV, XLSX, or XLS file. Obo Priority automatically generates Obo Value Surveys, and links you send to stakeholders and customers. You see responses immediately, so you build buy-in and make more informed decisions. Export results to CSV, XLSX, or XLS files.

Patent-pending Obo Value Surveys are the best way to clarify priorities and assess the value of each option independently of others. Plus, we added fun quotes to make survey takers smile. 😊