Obo delivers the only product decision system designed to guide you to your best product plan:
The plan most likely to succeed in meeting both product market fit and your business objectives.
Obo delivers the only product decision system designed
to guide you to your best product plan:
The plan most likely to succeed in meeting both your business objectives and market needs.
There is a better way. With Obo.
Discovery, validation, prioritization, and buy-in
Powerfully and efficiently manage your Feature Funnel.™ Validate with stakeholders, and assess potential feature value against your market objectives. Identify dependencies. Then estimate costs for planning. You focus on the features most likely to deliver product market fit and business value. Some make the cut—and others don’t.
Data-driven prioritization & “what if” modeling
Obo Plan Optimizer maximizes value against your business drivers while accommodating resource constraints, dependencies, and must-haves. Run “what if” plan scenarios so you can see the impact of feature trade-offs and identify your best product plan.
Fast, focused, integrated stakeholder & market input
Understand your stakeholder and market preferences with Obo Surveys’ built-in on-demand templates designed specifically for product teams. Obo provides vetted market panels from industry-leading market research firms, and best-in-class data cleansing so you get high-quality, statistically valid results.
“We are expanding our use of Obo to employ market-driven approaches within our entire product roadmap. It has a variety of valuable features for a company like C3, which is AI-based and data-driven. Plus, the system provides easy onboarding and highly configurable use cases.” — VP, Product Management
Travel smart. Obo product overview
The Obo approach is data driven & backed by best practices honed by experts at creating successful products. We look forward to accompanying you on your product journey.
Market signals guide:
Know what signals matter when
Obo’s research with thousands of organizations shows you what market signals to consider at each stage of your product process.
An Obo essential guide
Data guides successful products. Read and reap.
Find your best path to better, faster decisions and increased product success with this Obo essential guide. Covering all phases of the product journey, this guide defines the market-first approach to product market fit, provides easy-to-follow checklists, and gives you infographic “maps” for key process flows.
Watch now: A Game of Products
60 minutes to a better
Make better product planning decisions in less than an hour. Obo’s 14-day product trial includes a step-by-step checklist designed to help see value and achieve product market fit, fast. Prioritize features, set and rate against objectives, compare scenarios, and validate opinion with fact. We offer a limited number of free trials each month, so request yours now. It’s all you need to put your best product forward.™