System of Intelligence
Capture the “why” behind product decisions
With Obo, you retain the data that informs your product decisions, such as internal and external product research, feedback, and comments on potential features and release scenarios. Your extended product team can access the information that informs decisions.
Key features of Obo System of Intelligence:
Store and share information that informs product decisions. When you use Obo to get feedback from internal stakeholders, customers, and your market, that data is in the Obo System of Intelligence, always actionable when you need it.
Immediate access to the “why.” After product planning decisions are made, teams that deliver on those decisions—engineering, marketing, customer success, and others—can access background information they need to do a better job and put your best product forward.™
Record of anticipated impact. When you choose features for release based on their expected impact against your business objectives, you can quantify expected results, measure actual results, and compare them. Only then can you improve not only your product research and decision process but also your product plan execution.
Audit trail of product planning decisions. What you include in key releases—and why—is information core to your product and intellectual property. With Obo, you have a record of decisions, supporting data, and expected impact of features that end up in your product.
“Obo has enabled us to compare our product to those of competitors, to ensure we are offering the best possible solution to our target market.” — Product Director
Watch now: A Game of Products
The product journey is arduous. To put your best product forward,TM you must formulate the right strategy, then execute product research and plans while you navigate a challenging landscape, inhabited by myriad stakeholders—each with their own agenda. Be strong. Success is coming.