New Product Development Resources


Product success is in your future

Find the information and tools you need to make data-driven decisions and create successful products.



Watch now: A Game of Products

Success is coming


60 minutes to a better plan:
Quick start guide

The market-first product journey:
An Obo essential guide

Validate product features with data, not opinion: Obo Plan Phase essential guide

Getting & responding to market
signals: An Obo field guide

Using drivers to assess & prioritize
features: An Obo field guide


Overview: Obo Product Suite

Best Practices

Plan 01:

Assess market landscape

Plan 02:

Discover needs

Plan 03:

Define features

Plan 04:

Estimate feature costs

Plan 05:

Formulate product plan

Plan 06:

Gain approvals